Free: 50-Point Google Ads Audit Checklist
The same checklist our team uses to audit Google Ads accounts. Covers tracking verification, campaign structure, keyword health, budget efficiency, and more.
Preview: 10 of 50 Checkpoints
Here's a sample of what the full checklist covers.
+ 40 more checkpoints in the full version
How to Use This Checklist
Open your Google Ads account and go through each checkpoint one by one. Mark each item as pass, fail, or "can't check."
Items 1–10: Basic Account Setup
Conversion tracking existence, geographic targeting settings, budget configuration. Most business owners can verify these with no technical background.
Items 11–30: Tag Manager & GA4
Tag firing behavior, conversion action configuration, data accuracy across platforms. Requires GTM and GA4 access.
Items 31–50: Advanced Analysis
Search term analysis, Quality Score evaluation, auction insights, landing page performance. Requires advanced technical knowledge.
In our experience, 90% of accounts fail at least 10 of these 50 checkpoints. If more than 5 items fail—or you can't check them—you probably need a professional audit.
What Most People Discover
The most common reaction: "I had no idea this was broken."
The biggest "aha moment" is almost always conversion tracking. Owners discover that tracking has been misconfigured—or completely non-functional—for months without anyone flagging it. Their agency kept reporting numbers, and those numbers kept looking reasonable, but the underlying data was wrong.
The second most common discovery: irrelevant search terms. Business owners pull up their search term report for the first time and find that 30–50% of the queries triggering their ads have nothing to do with their services.
Most people handle checkpoints 1–10 on their own. They get stuck in the 11–30 range. And they realize they need help for 31–50.
If you find issues but aren't sure how to fix them, our Technical Health Check ($149) covers all tracking checkpoints with a 48-hour turnaround. For the full picture, the Performance Audit ($349) covers everything on this list and more.
What Makes This Checklist Different
Built from Real Audits
This isn't a generic marketing PDF. Every checkpoint comes from real issues we've found in real Google Ads accounts.
Actionable, Not Academic
Each item tells you what to check and why it matters. No theory — just practical steps you can take today.
Prioritized by Impact
Items are ordered by how much money they typically save. Start at the top and work down for maximum ROI on your time.
Want Us to Run the Checklist for You?
Our Technical Health Check covers all 50 points and more, with expert analysis and a video walkthrough. Starting at $149.
Get a Professional Audit