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Performance Audit

Find out exactly where your money is going, where it's being wasted, and what to do about it.

$349one-time fee · 48-72 hour delivery
Get Your Audit

Performance Audit at a Glance

  • Price: $349 one-time (includes full Technical Health Check)
  • Delivery: Loom video walkthrough + PDF report + 30-60-90 day roadmap in 72 hours
  • Includes: Campaign analysis, keyword review, ad copy assessment, landing page evaluation, competitive positioning, budget recommendations
  • Guarantee: $500+ in wasted spend identified or full refund
  • Best for: Accounts spending $3,000+/month on Google Ads
  • No contracts, no sales calls, read-only access only

What's Included

Complete Campaign Performance Analysis

Deep dive into every campaign, ad group, and their performance metrics against industry benchmarks.

Keyword Efficiency Review

Identify which keywords drive results and which are draining your budget with no return.

Ad Copy Effectiveness Assessment

Review your ad copy, extensions, and RSA performance to find improvement opportunities.

Landing Page Analysis

Evaluate landing page relevance, load speed, and conversion path alignment with your ads.

Competitive Positioning Review

Understand your impression share, auction insights, and competitive landscape.

Budget Allocation Recommendations

Data-backed suggestions for redistributing budget to maximize lead volume and quality.

Wasted Spend Quantification

We calculate exactly how much of your monthly spend is going to waste and why.

Industry Benchmark Comparison

See how your metrics stack up against others in your industry and market.

30-60-90 Day Action Roadmap

A prioritized plan of exactly what to fix first, second, and third for maximum impact.

How It Works

1

Purchase & submit your details

Tell us about your business, goals, and current challenges.

2

Grant read-only access

Follow our simple guide to share viewer access to your Google Ads, GA4, and GTM.

3

Receive your comprehensive audit

Get a detailed Loom video, written report, and your 30-60-90 day roadmap.

Requirements

  • An active Google Ads account with at least 90 days of data
  • Minimum $3,000/month in ad spend recommended
  • Read-only access to Google Ads (we provide instructions)
  • Access to GA4 property and GTM container (if applicable)
  • Brief questionnaire about your business goals and challenges

$500+ Waste Guarantee

If we can't identify at least $500/month in wasted spend or actionable improvements, you get a full refund. We've never had to issue this refund — every account we've audited has had significant optimization opportunities.

Beyond the Basics: What a Performance Audit Reveals

The Performance Audit includes everything in the Technical Health Check, then goes deeper into how your campaigns are actually performing.

Campaign Structure Analysis

Are your campaigns organized for control and efficiency? Poor structure leads to budget cannibalization—your own campaigns bidding against each other.

Keyword Efficiency

We analyze every keyword against actual conversion data. Which ones drive real leads? Which ones just burn budget? You'll see exact spend and conversion data, sorted by waste.

Search Term Mining

We review your search term reports and flag every irrelevant query eating your budget—because this is where Google Ads waste happens most visibly.

Landing Page Alignment

A high-performing ad that sends traffic to a generic homepage is a waste. We check message match, load speed, mobile experience, and conversion point placement.

Geographic & Schedule Waste

Are you paying for clicks in cities you don't serve? Running ads on weekends when your office is closed? We map spend against your actual service area and hours.

The $500+ Waste Guarantee

We guarantee that our Performance Audit will identify at least $500 per month in wasted Google Ads spend—or we refund your $349 in full.

In practice, we typically uncover $1,500–$3,000 per month in waste for accounts spending $5K–$15K. These aren't minor inefficiencies. They're structural problems that drain your budget month after month:

  • Geographic targeting bleeding into areas you don't serve
  • Broad match keywords consuming budget on irrelevant searches
  • Ads running during hours when nobody answers the phone
  • Campaigns competing against each other for the same clicks

The waste is almost always there. The question is whether anyone has looked for it.

Your 30-60-90 Day Roadmap

Every Performance Audit includes a prioritized implementation plan broken into three phases.

30

Days 1–30: Quick Wins

Pausing wasteful keywords, tightening geographic targeting, adding negative keywords, fixing schedule gaps. These typically recover 60–80% of the identified waste.

60

Days 31–60: Structural Improvements

Campaign reorganization, keyword refinement, ad copy updates, landing page recommendations. Changes that improve performance over time.

90

Days 61–90: Growth Plays

New keyword opportunities, audience expansion, and budget reallocation based on what the data now accurately shows.

Take the roadmap to your current agency, implement it yourself, or hire us for the full Campaign Rebuild.

Frequently Asked Questions

Find Your Wasted Spend

Get your Performance Audit and know exactly where your Google Ads budget is going — and where it shouldn't be.

Get Your Audit — $349
$500+ waste guarantee 48-72 hours No contracts