Performance Audit
Find out exactly where your money is going, where it's being wasted, and what to do about it.
Performance Audit at a Glance
- Price: $349 one-time (includes full Technical Health Check)
- Delivery: Loom video walkthrough + PDF report + 30-60-90 day roadmap in 72 hours
- Includes: Campaign analysis, keyword review, ad copy assessment, landing page evaluation, competitive positioning, budget recommendations
- Guarantee: $500+ in wasted spend identified or full refund
- Best for: Accounts spending $3,000+/month on Google Ads
- No contracts, no sales calls, read-only access only
What's Included
How It Works
Purchase & submit your details
Tell us about your business, goals, and current challenges.
Grant read-only access
Follow our simple guide to share viewer access to your Google Ads, GA4, and GTM.
Receive your comprehensive audit
Get a detailed Loom video, written report, and your 30-60-90 day roadmap.
Requirements
- An active Google Ads account with at least 90 days of data
- Minimum $3,000/month in ad spend recommended
- Read-only access to Google Ads (we provide instructions)
- Access to GA4 property and GTM container (if applicable)
- Brief questionnaire about your business goals and challenges
$500+ Waste Guarantee
If we can't identify at least $500/month in wasted spend or actionable improvements, you get a full refund. We've never had to issue this refund — every account we've audited has had significant optimization opportunities.
Beyond the Basics: What a Performance Audit Reveals
The Performance Audit includes everything in the Technical Health Check, then goes deeper into how your campaigns are actually performing.
Campaign Structure Analysis
Are your campaigns organized for control and efficiency? Poor structure leads to budget cannibalization—your own campaigns bidding against each other.
Keyword Efficiency
We analyze every keyword against actual conversion data. Which ones drive real leads? Which ones just burn budget? You'll see exact spend and conversion data, sorted by waste.
Search Term Mining
We review your search term reports and flag every irrelevant query eating your budget—because this is where Google Ads waste happens most visibly.
Landing Page Alignment
A high-performing ad that sends traffic to a generic homepage is a waste. We check message match, load speed, mobile experience, and conversion point placement.
Geographic & Schedule Waste
Are you paying for clicks in cities you don't serve? Running ads on weekends when your office is closed? We map spend against your actual service area and hours.
The $500+ Waste Guarantee
We guarantee that our Performance Audit will identify at least $500 per month in wasted Google Ads spend—or we refund your $349 in full.
In practice, we typically uncover $1,500–$3,000 per month in waste for accounts spending $5K–$15K. These aren't minor inefficiencies. They're structural problems that drain your budget month after month:
- Geographic targeting bleeding into areas you don't serve
- Broad match keywords consuming budget on irrelevant searches
- Ads running during hours when nobody answers the phone
- Campaigns competing against each other for the same clicks
The waste is almost always there. The question is whether anyone has looked for it.
Your 30-60-90 Day Roadmap
Every Performance Audit includes a prioritized implementation plan broken into three phases.
Days 1–30: Quick Wins
Pausing wasteful keywords, tightening geographic targeting, adding negative keywords, fixing schedule gaps. These typically recover 60–80% of the identified waste.
Days 31–60: Structural Improvements
Campaign reorganization, keyword refinement, ad copy updates, landing page recommendations. Changes that improve performance over time.
Days 61–90: Growth Plays
New keyword opportunities, audience expansion, and budget reallocation based on what the data now accurately shows.
Take the roadmap to your current agency, implement it yourself, or hire us for the full Campaign Rebuild.
Frequently Asked Questions
Find Your Wasted Spend
Get your Performance Audit and know exactly where your Google Ads budget is going — and where it shouldn't be.
Get Your Audit — $349