PPC
Google Ads performance across all client accounts
25 accounts need attention · 24 critical · 1 warning
Portfolio trend
2026-04-30 → 2026-05-11Clinique Dr BercierGabriel PizzaCountSmartGo Pro RestorationNatural Food Pantry
Total Spend
$32,794▲447%
Total Conv
3754▲389%
Portfolio CPL
$8.74▲12%
Avg Imp Share
29%
Account heatmap
25 accounts · problems first⏸
$60
▼ 68%
No spend in 3 days
⏸$216
▼ 15%
No spend in 3 days
⏸$50
▼ 12%
No spend in 3 days
⏸$208
▲ 4%
No spend in 3 days
⏸$109
▲ 10%
No spend in 3 days
⏸$264
▲ 28%
No spend in 3 days
⏸$375
▲ 63%
No spend in 3 days
⏸$388
▲ 86%
No spend in 3 days
⏸$732
▲ 94%
No spend in 3 days
⏸$360
▲ 161%
No spend in 3 days
⏸$642
▲ 192%
No spend in 3 days
⏸$470
▲ 200%
No spend in 3 days
⏸$178
▲ 232%
No spend in 3 days
⏸$562
▲ 258%
No spend in 3 days
⏸$325
▲ 275%
No spend in 3 days
⏸$204
▲ 283%
No spend in 3 days
⏸$2,156
▲ 347%
No spend in 3 days
⏸$1,469
▲ 358%
No spend in 3 days
⏸$736
▲ 358%
No spend in 3 days
⏸$1,126
▲ 384%
No spend in 3 days
⏸$2,409
▲ 412%
No spend in 3 days
⏸$1,393
▲ 506%
No spend in 3 days
⏸$6,572
▲ 841%
No spend in 3 days
⏸$11,777
▲ 1561%
No spend in 3 days
◔$13
▲ 6263%
2% paced · $778 left
Period comparison
Current vs prior period| Status▲ | Account⇅ | Spend⇅ | Δ Spend⇅ | Conv⇅ | Δ Conv⇅ | CPL⇅ | Δ CPL⇅ | 30d trend | |
|---|---|---|---|---|---|---|---|---|---|
| ⏸ No spend in 3 days | DB Clinique Dr Bercier | $11,777 | ▲ 1561% | 462 | ▲ 1169% | $25.49 | ▲ 31% | Open | |
| ⏸ No spend in 3 days | GP Gabriel Pizza | $6,572 | ▲ 841% | 2914 | ▲ 379% | $2.26 | ▲ 96% | Open | |
| ⏸ No spend in 3 days | GP Go Pro Restoration | $2,156 | ▲ 347% | 16 | ▲ 129% | $134.74 | ▲ 95% | Open | |
| ⏸ No spend in 3 days | CS CountSmart | $2,409 | ▲ 412% | 44 | ▲ 238% | $54.74 | ▲ 51% | Open | |
| ⏸ No spend in 3 days | OA OSTA | $1,126 | ▲ 384% | 0 | ▼ 100% | — | ▼ 100% | Open | |
| ⏸ No spend in 3 days | NF Natural Food Pantry | $1,469 | ▲ 358% | 32 | ▲ 734% | $45.90 | ▼ 45% | Open | |
| ⏸ No spend in 3 days | DC Direct Cremation | $1,393 | ▲ 506% | 40 | ▲ 108% | $34.72 | ▲ 192% | Open | |
| ⏸ No spend in 3 days | PS Power Surge Ottawa | $388 | ▲ 86% | 9 | ▲ 800% | $43.12 | ▼ 79% | Open | |
| ⏸ No spend in 3 days | FT Family Therapy Ottawa | $736 | ▲ 358% | 6 | ▲ 300% | $122.73 | ▲ 15% | Open | |
| ⏸ No spend in 3 days | SG Sophie Goudreau Real Estate | $60 | ▼ 68% | 0 | — | — | — | Open | |
| ⏸ No spend in 3 days | MC Modest Cremation | $216 | ▼ 15% | 3 | ▲ 201% | $72.07 | ▼ 72% | Open | |
| ⏸ No spend in 3 days | FM First Memorial Funeral | $264 | ▲ 28% | 14 | ▲ 43% | $18.70 | ▼ 10% | Open | |
| ⏸ No spend in 3 days | HT Hyperion Technologies | $642 | ▲ 192% | 18 | ▲ 157% | $35.68 | ▲ 14% | Open | |
| ⏸ No spend in 3 days | FK OC Flooring — Kanata | $208 | ▲ 4% | 7 | ▲ 250% | $29.69 | ▼ 70% | Open | |
| ⏸ No spend in 3 days | FO OC Flooring — Orleans | $470 | ▲ 200% | 32 | ▲ 540% | $14.70 | ▼ 53% | Open | |
| ⏸ No spend in 3 days | VM Ottawa Valley Metal | $562 | ▲ 258% | 12 | ▲ 100% | $46.84 | ▲ 79% | Open | |
| ⏸ No spend in 3 days | AF AMCO | $375 | ▲ 63% | 6 | — | $62.47 | — | Open | |
| ⏸ No spend in 3 days | GR Grand River Cremation | $360 | ▲ 161% | 4 | — | $90.04 | ▲ 161% | Open | |
| ⏸ No spend in 3 days | PE Pelmar Engineering | $325 | ▲ 275% | 9 | ▲ 350% | $36.10 | ▼ 17% | Open | |
| ⏸ No spend in 3 days | CC Centre Dentaire Champlain | $732 | ▲ 94% | 50 | ▲ 741% | $14.52 | ▼ 77% | Open | |
| ⏸ No spend in 3 days | TF Terra Flowers & Flavours | $109 | ▲ 10% | 68 | ▲ 227% | $1.60 | ▼ 66% | Open | |
| ⏸ No spend in 3 days | GO Giant Ottawa | $178 | ▲ 232% | 4 | — | $44.58 | — | Open | |
| ⏸ No spend in 3 days | GK Giant Kanata | $204 | ▲ 283% | 3 | ▲ 200% | $67.85 | ▲ 28% | Open | |
| ⏸ No spend in 3 days | GL Giant Orleans | $50 | ▼ 12% | 0 | — | — | — | Open | |
| ◔ 2% paced · $778 left | QT QTMG | $13 | ▲ 6263% | 0 | — | — | — | Open |
Efficiency scatter
Spend vs CPL · circle = conversionsCPL improvingCPL worseningCircle size = conversions
Day-of-week performance
Conv (bars) · CPL (line)55
Sun
Mon
Tue
Wed
217
Thu
227
Fri
74
Sat
ConversionsCPLBest day
Budget efficiency matrix
Sorted by CPL ascending (most efficient first) · bar = budget · fill = MTD spend14%—$1,126 / $8,083
14% paced · $6,957 remaining — check for disapprovals, low search volume, or bid caps.
3%—$60 / $1,946
3% paced · $1,886 remaining — check for disapprovals, low search volume, or bid caps.
3%—$50 / $1,611
3% paced · $1,561 remaining — check for disapprovals, low search volume, or bid caps.
2%—$13 / $790
2% paced · $777 remaining — check for disapprovals, low search volume, or bid caps.
8%$1.60 CPL$109 / $1,368
8% paced · $1,259 remaining — check for disapprovals, low search volume, or bid caps.
28%$2.26 CPL$6,572 / $23,614
28% paced · $17,042 remaining — check for disapprovals, low search volume, or bid caps.
69%$14.52 CPL$732 / $1,064
69% paced · $332 remaining — check for disapprovals, low search volume, or bid caps.
32%$14.70 CPL$470 / $1,490
32% paced · $1,020 remaining — check for disapprovals, low search volume, or bid caps.
9%$18.70 CPL$264 / $2,949
9% paced · $2,685 remaining — check for disapprovals, low search volume, or bid caps.
98%$25.49 CPL$11,777 / $11,989
11%$29.69 CPL$208 / $1,885
11% paced · $1,677 remaining — check for disapprovals, low search volume, or bid caps.
41%$34.72 CPL$1,393 / $3,391
41% paced · $1,998 remaining — check for disapprovals, low search volume, or bid caps.
21%$35.68 CPL$642 / $3,007
21% paced · $2,365 remaining — check for disapprovals, low search volume, or bid caps.
41%$36.10 CPL$325 / $790
41% paced · $465 remaining — check for disapprovals, low search volume, or bid caps.
9%$43.12 CPL$388 / $4,286
9% paced · $3,898 remaining — check for disapprovals, low search volume, or bid caps.
14%$44.58 CPL$178 / $1,307
14% paced · $1,129 remaining — check for disapprovals, low search volume, or bid caps.
1%$45.90 CPL$1,469 / $126,368
1% paced · $124,899 remaining — check for disapprovals, low search volume, or bid caps.
45%$46.84 CPL$562 / $1,246
45% paced · $684 remaining — check for disapprovals, low search volume, or bid caps.
77%$54.74 CPL$2,409 / $3,131
1%$62.47 CPL$375 / $40,858
1% paced · $40,483 remaining — check for disapprovals, low search volume, or bid caps.
12%$67.85 CPL$204 / $1,733
12% paced · $1,529 remaining — check for disapprovals, low search volume, or bid caps.
7%$72.07 CPL$216 / $3,314
7% paced · $3,098 remaining — check for disapprovals, low search volume, or bid caps.
24%$90.04 CPL$360 / $1,520
24% paced · $1,160 remaining — check for disapprovals, low search volume, or bid caps.
17%$122.73 CPL$736 / $4,226
17% paced · $3,490 remaining — check for disapprovals, low search volume, or bid caps.
30%$134.74 CPL$2,156 / $7,192
30% paced · $5,036 remaining — check for disapprovals, low search volume, or bid caps.